Ad Age Next: Streaming

Tuesday, November 10, 10:30 a.m. - 3:15 p.m. ET

COVID-19 escalated the shift to streaming TV, as pandemic lockdowns generated demand for content. Changes in consumer behavior that were expected to occur over the course of the next few years were condensed into just a few months. And as several new, high-profile streaming services hit the market in 2021, the long-held standards of the $70 billion TV advertising market have been challenged.

On November 10, Ad Age will bring together leaders from the buzziest streaming services, alongside early-adopter brands and agencies, to discuss how to take advantage of the opportunities in OTT.

Tuesday, November 10

Watch live from 10:30 a.m. - 3:15 p.m. ET from your laptop, phone or other connected device

Speaker preview:

Scott Braun, , Chief Marketing Officer, Drizly
Stuart Kronauge, Chief Marketing Officer, Beyond Meat
Karuna Rawal, Chief Marketing Officer, Nature's Fynd
Josh Tetrick, Founder and CEO, Just
Rachel Tipograph, Founder and CEO, MikMak Sponsor speaker

More speakers to be announced

Speakers

Dave Antonelli

Director of Sling TV Ad Strategy and Revenue, Dish Media

Sponsor speaker

Beau Avril

Product Marketing Director of Brand and Video, Facebook

Sponsor speaker

Sean Buckley

Chief Operating Officer, SpotX

Sponsor speaker

Charlie Chappell

Head of Media and Comms Planning, The Hershey Co.

Elle Donner

Senior Director of Corporate and Business Development, LoopMe

Sponsor speaker

Henry Embleton

Head of Ad Products and Revenue, Crunchyroll

Jeff Hagen

Group Director of Connections Planning and Investment,

The Coca-Cola Co.

Mike Hardy

President of Sales,

ITN Networks

Sponsor speaker

Ashley Hovey

Director of AVOD Growth,

Roku

Sara Johnson

VP and Group Director of Video Investments, Carat

Laura Molen

President of Advertising Sales and Partnerships, NBCUniversal

Andrew Matero

VP of Platform Sales, Ampersand

Harold Morgenstern

Senior VP and Head of National Advertising Sales, Pluto TV

Quincy Newell

Founder and CEO, TwentyOne14 Media

Peter Parisi

Associate Director of Advanced TV, Matterkind

Sponsor speaker

Marcie Perez

Associate Director of Integrated Marketing and Digital Innovation, Cadillac

Elaine Quijano

CBSN Anchor,

CBS News Digital

Samantha Rose

Senior VP of Advanced TV and Video Solutions, Horizon Media

Mark Rotblat

Chief Revenue Officer,

Tubi

René Santaella

Executive VP of Digital

and Streaming Media,

Estrella Media

Tim Sims

Chief Revenue Officer,

The Trade Desk

Sponsor speaker

Jill Steinhauser

Senior VP of Ad Sales Planning and Operations, Discovery Inc.

Christy Tanner

Executive VP and General Manager, CBS News Digital

Josh Golden

President and Publisher,

Ad Age

Heidi Waldusky

Associate Publisher and General Manager of Marketing and Brand, Ad Age

Jeanine Poggi

Senior Editor,

Ad Age

Garett Sloane

Reporter,

Ad Age

*Speakers subject to change.

Agenda

All times in ET

10:30 a.m.

Welcome remarks

10:35 a.m.

Wading into streaming—in the middle of a pandemic

With the persistent cord-cutting trend, everyone is leaning into streaming. NBCUniversal’s Laura Molen discusses what it was like launching Peacock during the pandemic, how the platform is approaching advertising and what the next phase in ad innovation in streaming might look like.

Laura Molen, President of Advertising Sales and Partnerships, NBCUniversal

Interviewer: Jeanine Poggi, Senior Editor, Ad Age

11:00 a.m.

Silver streamers, streamloaders and more: Demystifying the CTV audience

Sponsor session

Ad Age's Josh Golden speaks with Sean Buckley, Chief Operating Officer, SpotX about how marketers can use platforms like SpotX to take advantage of the streaming surge.

Sean Buckley, Chief Operating Officer, SpotX

Interviewer: Josh Golden, President and Publisher, Ad Age

11:15 a.m.

Reaching multicultural audiences

Leaders from platforms dedicated to diverse creators and consumers chat about what mainstream OTT platforms miss in reaching multicultural audiences and why it’s critical to reach these viewers.

Henry Embleton, Head of Ad Products and Revenue, Crunchyroll

Quincy Newell, Founder and CEO, TwentyOne14 Media

René Santaella, Executive VP of Digital and Streaming Media, Estrella Media

Moderator:Jeanine Poggi, Senior Editor, Ad Age

11:40 a.m.

The tipping point for connected TV

This year has required flexibility and agility from content producers and marketers as well as their technology partners to keep up with the acceleration in streaming and evolution of the upfronts. Publishers are racing to make more content available via streaming platforms and advertisers now have an opportunity to apply data to their massive TV spend. This panel explores how marketers can reach audiences with the right frequency in the brand safe, premium CTV environment.

Marcie Perez, Associate Director of Integrated Marketing and Digital Innovation, Cadillac

Tim Sims, Chief Revenue Officer, The Trade Desk

Jill Steinhauser, Senior VP of Ad Sales Planning and Operations, Discovery Inc.

Moderator: Garett Sloane, Reporter, Ad Age

12:05 p.m.

Streaming news and the 2020 election

The ever-changing nature of a presidential campaign season coupled with the urgency of the pandemic has given new meaning to the 24/7 news cycle. CBS News Digital’s Christy Tanner and anchor Elaine Quijano detail how a tumultuous year has impacted their over-the-top strategy and what this means for 2021.

Elaine Quijano, CBSN Anchor, CBS News Digital

Christy Tanner, Executive VP and General Manager, CBS News Digital

Interviewer: Jeanine Poggi, Senior Editor, Ad Age

12:30 p.m.

Break

Brought to you by Criteo

1:30 p.m.

The AVOD landscape

The streaming wars are certainly heating up, with a slew of new services hitting the market and pandemic lockdowns driving more consumers to OTT. Leaders from advertising-supported video reveal trends in consumer behavior and how marketers can follow these eyeballs.

Ashley Hovey, Director of AVOD Growth, Roku

Harold Morgenstern, Senior VP and Head of National Advertising Sales, Pluto TV

Mark Rotblat, Chief Revenue Officer, Tubi

Moderator: Garett Sloane, Reporter, Ad Age

1:55 p.m.

State of addressable TV

The ability to target consumers down to a household level has matured considerably and the surge in connected TV usage is creating new opportunities to add a deeper level of sophistication to targeting on TV. This session explores the challenges and opportunities for brands in making campaigns more effective in OTT.

Dave Antonelli, Director of Sling TV Ad Strategy and Revenue, Dish Media

Andrew Matero, VP of Platform Sales, Ampersand

Samantha Rose, Senior VP of Advanced TV and Video Solutions, Horizon Media

Moderator: Garett Sloane, Reporter, Ad Age

2:20 p.m.

Outcomes-based TV advertising reveals what happens next
Sponsor session
The race is on to reach the right consumer within the right context via TV (linear, addressable and streaming connections), but how does exposure to those ads impact attitudes and behaviors towards a brand? Leaders from LoopMe, ITN and Matterkind explore what happens next, delving into whether an ad has increased online and offline sales, what actions increase purchase intent and consideration and what data and measurement tools are available to close the loop.

Elle Donner, Senior Director of Corporate and Business Development, LoopMe

Mike Hardy, President of Sales, ITN Networks

Peter Parisi, Associate Director of Advanced TV, Matterkind

Moderator: Heidi Waldusky, Associate Publisher and General Manager of Marketing and Brand, Ad Age

2:35 p.m.

Shifting marketing spend to OTT

There’s no doubt COVID-19 escalated demand for over-the-top content forcing marketers to rethink where they place their dollars. Hear how top marketers and media buyers are navigating this move from traditional TV.

Charlie Chappell, Head of Media and Comms Planning, The Hershey Co.

Jeff Hagen, Group Director of Connections Planning and Investment, The Coca-Cola Co.

Sara Johnson, VP and Group Director of Video Investments, Carat

Moderator: Jeanine Poggi, Senior Editor, Ad Age

3:00 p.m.

In the hot seat with Facebook

Sponsor session

Beau Avril, Product Marketing Director of Brand and Video, Facebook

Interviewer: Josh Golden, President and Publisher, Ad Age

RSVPs Closed

Presenting sponsor